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Soroptimist International of the American River

Improving the lives of women and girls, through programs leading to social and economic empowerment...


Soroptimist Logo Blue S Only

Soroptimist Orientation & Leadership Training...

The Basics of Making a Motion


The act of making a motion is how business is brought to the membership for action.  While some think that this level of formality just adds another level of complexity, in actuality it is just the opposite.  Using a motion process makes it easier to keep track of Club business and decisions, gives everyone an opportunity to be heard, whether they are "for" or "against" a particular question and by keeping business organized,  a motion process actually helps meetings proceed in an orderly fashion, thus keeping things moving along.


Take a look at our motion form to get more tips on this process.

a Dash of SOLT!

Motion Form April Business 2011

The Importance of Branding


If you surf the web, own a business, or are a consumer, you know about "brand" recognition even if you're not aware of it.  Those iconic symbols of commerce that are immediately recognizable are integral to a company's marketing strategy.


Soroptimist is no different than any other company or group that is striving for recognition--we are often referred to "the best kept secret" in the service club world.  In order to attract members, entice applicants for our awards, obtain donations that support our mission and effect change in our community, our "public" needs to be aware of our existence.  


The consistent use of the Soroptimist International of the Americas logo, with the stylized "S" symbolizing the feminine form, on all communications strengthens the "visual" identity that we are working to achieve. We want Soroptimist to be as recognizable as the red and blue Pepsi logo or the green Starbuck's mermaid!


Read More by accessing these links.

Revive the Soroptimist Brand Soroptimist Emblem SI of the Americas Logo Soroptimist Best for Women Logo Soroptimist International Logo

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